Traditional retail before the e-commerce era needed to have suitable advertisment to achieve success. However , the Internet is an alternative solution because it is considered as a powerful tool to reach consumers with products and services, without plus the fact that the internet is a worldwide phenomenon. Products in this virtual environment can be sold to shoppers with lower prices and overheads than traditional markets. According to Frost & Sullivan Company research about “ Australian online shopping market and digital insights” they state that:
“In 2013, 88% (86% in 2011) of online shoppers in Australia are expecting to maintain or increase their online expenditure, indicating that there is solid momentum in online shopping uptake.” Continue reading